BMW 코리아’ 대전 전시장 리뉴얼’ 오픈

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【카미디어】 곽영웅 인턴기자 = BMW 그룹 코리아 공식 딜러 코오롱모터스가 BMW 대전 전시장을 리뉴얼 오픈 한다. 이번 전시장은 대형 프리미엄 모델을 위한 럭셔리 클래스 라운지, M 존 등 전시 공간을 확보했다.
대전 전시장은 충남 지역의 거점 전시장으로 세종과 논산, 공주 등 인근 도시와의 접근성이 뛰어나다. 면적은 약 343평에 지하 1층, 지상 3층 규모이며, 총 10대의 차량을 전시할 수 있다. 1층은 리셉션과 차량 전시 공간, 고객들을 위한 이세타 바와 핸드오버 존으로 꾸며졌다.
 
2층은 기존 획일화된 전시에서 벗어나 브랜드 성격에 맞는 다양한 컨셉으로 구성되어 있다. 7시리즈 등 대형 프리미엄 모델을 위한 럭셔리 클래스 라운지와 고성능 서브 브랜드 M 존 등 고객 취향에 따른 전시 공간을 차별화했다. 이외에도 정문 위치를 변경해 주차장부터 전시장까지의 고객 동선을 최소화해 편의성을 극대화했다.
 
한편, BMW 대전 전시장은 이번 리뉴얼 오픈을 기념해 4월 한달간 계약 고객 대상으로 ‘KLPGA 프로선수와 함께하는 1:1 골프레슨’ 및 SNS 인증샷 이벤트를 통해 호텔 디너 식사권(2인)과 BMW 골프백, 커피 음료권 등 푸짐한 선물을 제공한다.
 
kjh11010@carmedia.co.kr
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