“BMW·아우디 맞붙자”.. 프랑스 ‘DS’, 한국 시장 진출

23
3388

【카미디어】 뉴스팀 = 푸조·시트로엥 국내 공식 수입사 한불모터스는 8일, 프랑스 자동차 브랜드 DS오토모빌(이하 DS)을 한국 시장에 론칭한다고 밝혔다. 이와 함께 자사 최고급 SUV ‘DS 7 크로스백’을 출시했다.

송승철 한불모터스 대표는 이날 서울 영동대로 DS 스토어에서 열린 미디어 행사에서 “DS의 올해 판매 목표는 최대 1,000대”라며 “경쟁모델로 아우디, BMW를 겨냥한다”는 포부를 밝혔다. 이날 발표한 DS 7 크로스백에 이어 하반기에는 콤팩트 SUV ‘DS 3 크로스백’ 역시 선보일 예정이라고 말한 송 대표는 DS 스토어에 이어 연내에 전시장 3곳을 추가로 확장할 것이라 강조했다.

이날 행사에 참석한 이브 본느퐁 DS 브랜드 CEO 역시 “(프랑스 럭셔리의 정수를 담은) DS를 세계 최고 수준 럭셔리 브랜드로 안착시키겠다는 장기 비전을 갖고 있다”고 밝히며 참석자들의 관심을 모았다. 한편, 시트로엥의 고급 브랜드였던 DS는 지난 2015년 브랜드 분리를 거쳐 다시금 독립 브랜드로 론칭한 바 있다.

이날 발표한 DS의 플래그십 SUV 모델 ‘DS 7 크로스백’은 차량 전면에 DS윙스라는 다이아몬드 패턴의 육각형 그릴이 크롬으로 감싸져 있는 것이 특징이다. 알루미늄 보닛 위 굵은 라인은 DS 엠블럼을 한번 더 강조한다. 보랏빛을 내는 ‘DS 액티브 LED 비전’ 헤드램프, 레이저 각인 기술이 적용된 ‘DS 3D 리어 라이트’, 여기에 수직형 주간주행등이 DS 만의 스타일을 완성한다.

2.0리터 디젤 엔진과 8단 자동변속기가 맞물리며 최고출력 177마력, 최대토크 40.82kg·m의 힘을 내는 DS 7 크로스백에는 차량 전방의 노면을 분석해 서스펜션의 강도를 자동으로 조절하는 ‘DS 액티브 스캔 서스펜션’이 들어갔다. 카메라와 지면의 높낮이를 감지하는 4개의 센서, 그리고 3개의 가속도계를 통해 전방 5m에서 20m 내의 노면 상태를 실시간으로 분석, 네 바퀴의 댐핑을 독립적으로 전자 제어하는 기능을 수행한다.

DS 7 크로스백의 가격은 부가세를 포함해 트림에 따라 5,190~5,690만원이다.

news@carmedia.co.kr

Copyrightⓒ 자동차전문매체 《카미디어》 www.carmedia.co.kr

23 COMMENTS

  1. Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any suggestions for novice blog writers? I’d definitely appreciate it.

  2. An interesting dialogue is value comment. I feel that it is best to write extra on this subject, it won’t be a taboo subject however usually individuals are not sufficient to speak on such topics. To the next. Cheers

  3. Just want to say your article is as astounding. The clarity for your submit is simply spectacular and that i could think you’re an expert on this subject. Well together with your permission allow me to take hold of your RSS feed to keep up to date with impending post. Thank you 1,000,000 and please continue the gratifying work.

  4. My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am anxious about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be greatly appreciated!

  5. F*ckin’ awesome things here. I am very satisfied to look your post. Thank you a lot and i’m taking a look ahead to contact you. Will you please drop me a mail?

  6. I have to express some appreciation to this writer for bailing me out of this setting. After browsing throughout the world wide web and finding methods which were not powerful, I figured my life was gone. Being alive without the answers to the issues you have sorted out as a result of your entire posting is a crucial case, as well as the kind which could have negatively affected my entire career if I had not come across your web blog. That understanding and kindness in taking care of all the things was vital. I’m not sure what I would have done if I had not encountered such a solution like this. I can also at this point look forward to my future. Thank you very much for the reliable and result oriented guide. I won’t hesitate to propose your web blog to any individual who would need support about this issue.

  7. The subsequent time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, but I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you can fix if you werent too busy looking for attention.

  8. What i do not understood is in truth how you are not really a lot more well-appreciated than you may be right now. You are very intelligent. You realize thus considerably on the subject of this topic, produced me for my part believe it from numerous varied angles. Its like women and men are not fascinated except it is something to do with Woman gaga! Your personal stuffs excellent. All the time maintain it up!

  9. hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for a lot more of your respective fascinating content. Ensure that you update this again soon..

새로운 댓글 등록

여기에 댓글을 입력해 주세요.
Please enter your name here